Food Advertisements are crucial for a restaurant. Mc Donald's is one of the biggest franchises not just in the U.S. but the whole world. This fast food restaurant uses many techniques to attract and keep their customers coming back here. One of the strategies is their catchy jingle (DA-DA-DA-DA-DA I'M LOVIN' IT) as soon as you hear that sound you know its Mc Donald's. This restaurant has a great marketing plan and that is a fact. This company is the #1 restaurant franchise in the world with hundreds of thousands of locations around the world.
Mc Donald's uses the color "red" because it is psychologically proven that red is the color of hunger. Even though this restaurant has a great demand, they have not raised their prices in more than 7 years which keeps people satisfied. Mc Donald's is known to be desperate for customers and they often offer more services for the same price. The "happy meal" is a great marketing idea to engage the customer in the restaurant, kids often ask their mothers for a happy meal and their main reason is for the toy. Kids also beg their moms to take them to Mc Donald's because it has a playground and it is a kid friendly type of restaurant. This restaurant has a lot of unhealthy food, yet they do offer a healthy menu for people that are concerned about their diet. The add above shows that for one burger you get plus 25 cents you get another one, this is very eye catchy and people take advantage of this types of sales. I personally admire Mc Donald's marketing strategy because it definitely engages the customer in the restaurant. Personally I think this restaurant just cares for the dollar sign and not people's health. The quality of food from this restaurant is awful, though it has the "healthiest" grease in comparison to Burger King and Wendy's. Like I said before Mc Donald's are desperate for customers and will do anything to keep customers in their business. I see it almost impossible for this franchise to go bankrupt or simply end.


I love Mc Donalds but their ads always look so much better then they do in person. Its all fake. I don't eat there as much as I used to! But to each his own.
ReplyDeleteI didn't know that red is the color of hunger. And I totally agree that "happy meal" is good marketing strategy for the kids. I used to buy some foods because of toys when I was young. It works!
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